For the love

of story.

Superwords was born out of a genuine love of storytelling. Some of us have written for tv shows, others ad agencies, and most of us have dabbled in sketch comedy and independent films. What unites us is our passion for telling unique stories – where brands are the heroes and honest, likeable (yet flawed) characters pave the way. 

The Superwords mission.

To create stories that jump off the page – stories you can’t wait to bring to life.

We do this by listening to you, to your clients, to every word in the brief. By leveraging time-tested writing techniques. And by finding new ways to tell stories that move. 

Meet the team.​

John Lombard
Founder and Scriptwriter


John Lombard is a scriptwriter with a focus on humor, relatable characters, and blending brands into stories. 


After working across agencies and freelancing with video teams as a scriptwriter, John started Superwords. What started as a single-person hustle turned into a small creative operation, and he's excited for the future!

John's studied sketch comedy at Second City, holds an M.S. in Entertainment Business from Full Sail, and a B.A. in Theater Arts from The University of South Florida.


Somewhat recently, he's a 2019 Nickelodeon Writing Program Semifinalist and a 2020 Austin Film Festival Digital Series Second Rounder.

"We're quickly growing, with an experienced team of writers down to tackle any project. Drop us a line!"



Hayley Grgurich
Senior Scriptwriter

Hayley Grgurich is a writer specializing in crafting scripts and stories with curiosity, humor, empathy and style. 


She’s spent 10 years working with magazines, startups and creative agencies across New York and Chicago, earning bylines in Esquire, the BBC, Rookie and more. 


During her agency days, she worked on a financial account that allowed her to write video and podcast scripts. Since then she’s been hooked. When a producer and project manager role opened on the video team, she went for it, leading to 3 years of managing more than 500 digital projects for national brands and producing video shoots across Europe, the Middle East, Australia and the Americas.


In 2020, she graduated from The Harold Ramis Film School at The Second City in Chicago, earning a Writing Fellowship for her original TV pilot script. She holds a B.A. in Creative Nonfiction Writing from the University of Pittsburgh and has studied comedy writing and production at iO Chicago, The Lincoln Lodge and The Second City.

Hayley Grgurich 2 (4).jpg

Tony Werner
Senior Scriptwriter

Tony Werner is a writer based in Los Angeles. He loves crafting jokes, scripts, and stories.

Recently, he’s been writing VR films and anthology series. His travel writing has appeared in Rova Magazine. He’s also a former contributing writer for The Onion. 

As a content writer, he has worked with American Crew, MillerCoors, Hyatt, Walmart, Columbia Sportswear, Beer Nuts, and Hilton. And, of course, Superwords.

His plays have been produced or developed in Chicago and Los Angeles. He was a finalist for the Heideman Playwriting Award at Actors Theatre of Louisville in 2018. Recently, he was a 2020 semi-finalist in the Austin Film Festival script competition.


He is a graduate of Northwestern University’s MFA in Writing for the Screen + Stage and the University of Iowa, where he was in the Undergraduate Writers' Workshop for Fiction.


Pre-pandemic, he took a selfie with Post Malone on Bourbon Street.

Bring any story to life.